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Our Story

At becco, we’re committed to helping brick and mortar retailers succeed in a challenging environment by helping them unlock their greatest resource: their front-line store associates. Our mission is to empower associates to act as true ambassadors of retail brands.


becco was formed with the guiding principle that store associates are the key to creating consistently great brand-defining customer experiences. Unfortunately, the traditional ways in which these critical team players have been measured have been archaic, biased, and sometimes unfair. 


We believe that the best way to understand and improve team member performance is to gather input directly from customers before they even leave the store. This creates a virtuous feedback loop that engages customers in the long-term health of their favorite retail destinations.


Founder Stuart Silverman, a long-time retail tech entrepreneur, has assembled a team of experienced retail operations, customer sentiment and analytics professionals to create a solution that meets the needs of today’s retail environment. We hope you’ll join us on our mission to build better customer experiences one store at a time.

Stuart Silverman, Founder

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